cognitive computing



Cognitive computing systems use a computerized model to simulate human cognition to find solutions to complex situations where the answers may be vague and uncertain. Although the term cognitive computing is often used interchangeably with artificial intelligence (AI), the phrase is closely related to IBM's cognitive computing system, Watson.

Cognitive computing intersects with AI related to many of the same underlying technologies as cognitive applications, including expert systems, neural networks, robotics, and virtual reality.

How cognitive computing works

The cognitive-computing scanning system synthesizes data from a variety of information sources while weighing context and conflicting evidence to suggest the best possible answers. To achieve this, cognitive systems include self-learning technologies that use data mining, pattern recognition, and natural language processing (NLP) to mimic the workings of the human brain.

Using computer systems to solve problems that humans typically encounter requires a huge amount of structured and unstructured data fed into machine learning algorithms. Over time, cognitive systems are able to improve ways of identifying patterns and processing data to become able to anticipate new problems and model possible solutions.

To achieve these capabilities, cognitive computing systems must have five key attributes listed by the cognitive computing consortium.

Adaptive: cognitive systems must be flexible enough to learn as information changes and goals evolve. The system must be able to digest real-time dynamic data and make adjustments as the data and environment change.

Interactivity: human-computer interaction (HCI) is a critical component in cognitive systems. Users should be able to interact with cognitive machines and protect their needs as they change. Technologies must also be able to interact with other processors, devices, and cloud platforms.

Interactive and static: cognitive computing technologies can also identify problems by asking questions or attracting additional data if the reported problem is vague or incomplete. Systems do this by maintaining information about similar situations that have previously occurred.

Contextual: understanding context is crucial in thought processes and therefore cognitive systems must also understand, identify and process contextual data such as syntax, time, location, domain, requirements, specific user profile, tasks or goals. They can draw on a variety of information sources, including structured and unstructured data, as well as visual, auditory, or sensory data.
  
How cognitive computing differs from AI

Cognitive computing is often used interchangeably with AI-a generic term for technologies that rely on data to make decisions. But there are nuances between the two terms that can be found within their purposes and applications.

AI technologies include-but are not limited to-machine learning, neural networks, NLP, and deep learning. With AI systems, data is fed into the system over a long period of time so that systems study variables and can predict results. Applications based on AI include an intelligent assistant such as Alexa Amazon or Apple's Siri, and unmanned vehicles based on AI.

The term cognitive computing is commonly used to describe artificial intelligence systems that aim to model human thinking. Human cognition involves real-time analysis of the environment, context, and intent, among many other variables that inform a person's problem-solving ability. Building cognitive models that mimic human thought processes requires a range of artificial intelligence technologies, including machine learning, deep learning, neural networks, NLP, and mood analysis.

In General, cognitive computing is used to help people make decisions. Some examples of cognitive computing applications include supporting physicians in their treatment of diseases. IBM Watson for Oncology, for example, was used at the Sloan Kettering Memorial cancer center to provide oncologists with evidence-based treatment options for cancer patients. When medical staff enter questions, Watson generates a list of hypotheses and suggests treatment options for doctors to consider.

Where AI relies on algorithms to solve a problem or reveal patterns hidden in data, cognitive computing has the higher goal of creating algorithms that mimic the human brain's thinking process to solve an array of problems as data and problems change.

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