Augmented Reality

AUGMENTED REALITY

Augmented reality is the technology that expands our physical world and adds layers of digital information to it. Unlike virtual reality (VR), AR does not create all artificial environments to replace real with virtual ones. AR appears directly in the view of an existing media and adds sounds, videos, and graphics to it.

The idea of the physical environment of the real world with superimposed computer images that change the perception of reality is an area.

The period itself was made back in 1990, one of the first commercial applications in television and military. With the advent of the Internet and smartphones, the AR began its second wave is now mostly connected to the interaction concept. 3D models have our habit of directly influencing physical things or combining real-time, other augmented reality applications into projection, social life and entertainment industries.

Ar apps usually connect to digital animation and a special “marker” or using the GPS on your phone to determine the location. The environment in the context of real-time takes place in an expanding, for example, the overall score is a live sports event.

There are 4 types of augmented reality today:

· marker less AR

· marker-based AR

· projection-based AR

· superimposition-based AR

Augmented reality is a mix of interactive digital elements, such as blinding visual overlaps, dizzying tactile feedback or other sensory projections in our real wereldomgeving. If you have experienced the sound of Pokémon Go, you have seen the increased reality in action.

This once incredibly popular) mobile game introduced users to the world around them by means of their smartphone cameras, while the project of game items, including screen icons, scores, and always elusive Pokémon creatures, as overlaps that made them seem as if these items were in your real neighborhood.

The design of the game was so exciting that it sent millions of children and adults at risk by their real yards looking for virtual prizes.

Google SKYMAP is another known AR application. When you bring your smartphone or tablet camera up to the sky, it overlaps the constellations, planets, and much more. Wikitude is an application that searches for information about a milestone or object, pointing to your smartphone’s camera.

Do you need help visualizing new furniture in the living room? The IKEA Place app will provide a new Bank settlement for this area before you purchase it, so you can be sure it is convenient

How AR will change the world?

Today, the growing market for reality (AR) is estimated at $ 11,14 billion in 2018 and is expected to reach $ 60,55 billion in 2023 billion and reach $ 40,29% in CAGR. (MarketsandMarkets). On the other hand, in addition to the expectations of the VR market, the total volume of the ar and VR market will be more than $ 100 billion.

the reason why our quantity of ar and VR is that the difference between ar, VR or mixed reality technologies will soon diminish and we will begin to evaluate the techniques in the XR universe (augmented reality).

The greatest growth is expected, of course, in the games. More and more companies are starting to focus on AR-based IP or Pokémon go as post-Niantic games like Ghostbusters World or Walking Dead: Our world.

In addition, many Harry Potter fans are waiting for the premiere of Harry Potter: wizard’s Unite, which is a new ar game that is being developed and will be released in 2019.

In the area of e-commerce, retail, adaptation is fast, adding more and more e-commerce companies the attributes of the views to their applications. This trend, which began in the middle of the furniture started moving, and also in consumer products other such as a keyboard, electronic devices and even in food.